) The hierarchical models in marketing attempt to capture how consumers respond to marketing stimuli. Referring to your personal experience, discuss how exposure to a specific marketing stimulus (e.g. advertisement) has contributed to a behavioural outcome (e.g. action and post-purchase behaviour). Discuss your own example using the sequential model of marketing outline in your textbook (Evans et al., 2009). 2) The second question is designed to show your understanding of the various aspects of needs fulfilment. Find and attach two advertisements that appeal to each level of Maslow’s hierarchy (physiological, safety, social, esteem, cognitive, aesthetic and self-actualization). For each ad: a) Describe why the ad appeals to that particular level of the hierarchy b) Speculate why the firm decided to appeal to that level (Document the source of each advertisement. Include in your written analysis the name of each publication, page number, and its publication date.) 3) Professional retail analysts often hire consulting firms to conduct studies that investigate how consumers act and move in store settings. Visit a supermarket and pick out 2 products. Identify how each product appeals to the five senses. To what extent do any of them appear to be strategically designed to appeal to the five senses? Relate your discussion to material covered in chapter 2. Find relevant literature discussing the effects of product size or colour, music, noise level, taste, smell, or touch on consumer behaviour. Relate these articles to your findings
What is the purpose of a college education?
* Give at least three reasons for that purpose, with specific details. * What might be other purposes of a college education? * What three reasons might support that opposing viewpoint? * How would you respond to the opposing reasons? * Does age make a difference in...