Follow guidelines provided in Chapter 6 of the David text to learn how to create an IE Matrix. Specifically, use the information and instructions in LO 6-6, Figures 6-10, 6-11, and 6-12 in the David text to assist you.
Use your Strategic-Planning Template to develop an IE Matrix for your company.
David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A competitive advantage approach (17th ed.). Pearson Education.