Investigate and appraise the role of marketing management in a retail organisation/brand of your choice. This retailer must have originated off-line (ie bricks-and-mortar/physical stores) and must operate at a national +/or international level, with a presence in the UK/ HK. Thoroughly research your chosen organisation/brand and the marketing environment within which it operates, to: Critically evaluate the challenges faced by those responsible for marketing the organisation/brand in the digital era. Critically evaluate the transformations in their marketing practices and thinking that are occurring in response to changes in the technological and social environments and whether they are adopting an integrative approach Your work should be underpinned with theory and illustrated with evidence from a range of recent, credible academic and practitioner sources.
HIST223 W2 Forum 2
1. What effect did the introduction of smallpox have upon the culture of the New World? Before answering, look at two different viewpoints on the effects of the smallpox epidemic on American Indians to help you answer this question and use them for reference: Spero,...